The instrument the firm is best known for. A national wave with a state-representative oversample, conducted in respondents' own languages, with the margin and confidence interval disclosed on every estimate. Available on request
A wave is not a number. It is a signed estimate, an interval, a margin, and a field log.
Our pre-poll and exit operations combine a booth-level sampling frame, native-language interviews, and post-stratification calibration to known population frames. Every figure published is attributed to a named researcher.
For exit operations we deploy field teams across polling day, with audio audit and back-checking on a share of interviews before any estimate is released. Available on request
A native CAPI instrument built for India's language reality.
Our in-house CAPI application runs on standard Android tablets, offline-first with deferred upload over low-bandwidth networks. Every interview carries an audio record, a GPS lock, and a back-check seed.
Routing logic, multilingual question banks, and disclosure cards are managed by the central research team. Interviewers in the field cannot edit completed cases. A share of interviews is sampled for supervisor review the same evening.
Polling-day live coverage for India's leading networks.
Matrize provides on-air psephology desks for national and regional networks during state and general elections � multi-language anchor support, a real-time seat-projection graphics package, and on-camera commentary. Available on request
Our control room in Noida pushes constituency-level updates to network graphics through the count, with fall-back to the last confirmed wave. Anchors receive a confidence grade on every estimate so on-air language stays honest.
A manifesto is not a brochure. It is the contract a party signs with the voter.
We research, draft and produce party manifestos end-to-end — ground sentiment to constituency-level promise specificity. Hindi-first treatment with regional-language editions in 11 languages and full English crossover.
Each manifesto goes through three reviews: factual (claims, statistics, costings); legal (constitutional and ECI-code compliance); and editorial (tone, cadence, readability). Available on request
Print is not dead. It is where commitment is published.
Mainline daily press, regional-language press, outdoor (OOH), bus wraps, hoarding networks, district-level handbills. We plan, design and place full print campaigns at the constituency, state and national tier — measured by reach, recall and recall-after-7-days.
Our planning team holds standing relationships with publishers across multiple languages. OOH placement uses rate-card-tracked sites with verified share-of-voice reporting. Available on request
Every engagement follows the same rail � from sealed brief to signed, disclosed publication. Each figure is attributed to a named researcher, without exception.
Every figure published by Matrize is attributed to a named researcher and disclosed with its margin and field dates. Our full methodology � sampling, weighting, modelling, error log � is set out on the methodology page.
Every figure published with its sampling margin, field dates and confidence interval. Without exception.
Our weighting, calibration and modelling notes are published with every wave. Replication on request.
We publish what the field returns. Findings are not adjusted for the political colour of who commissioned them.
Social Media Campaign
Listening first. Posting second.
Full-spectrum social: narrative listening on X, Instagram, YouTube, Facebook; daily sentiment summary; creative cell with vernacular video, motion and karyakarta toolkits; and paid distribution under verified-handle compliance.
Every campaign reports on three KPIs we believe in — sentiment delta (Δ +/-), salience share-of-voice, and conversion-to-pledge. We do not optimise for vanity reach.