Matrize News Communications · Political Research & Media Intelligence · Gauging the Mood of the Nation
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Political Research & Media Intelligence

We measure the
mood of the nation —
and show our working.

Matrize is a political research and media organization. We poll the electorate, read the result honestly, and put it on air and on the record — for newsrooms, for those who contest elections, and for institutions that need to know what the country actually thinks.

In focus ↘
  • · How we read a contest before the count ··· Method
  • · The latest figures from the field ··· Numbers
  • · Our record — every call, every miss ··· Results
Every figure published with its sample, dates and margin
Reading India's elections since 2014 ● Noida, Uttar Pradesh
2014
Year Founded
17+
States & UTs Covered
50+
News Outlets
6+
Media Partners On Air
10+
Languages In The Field
150+
News Stories Featured
§ I · About the Firm

The house that measures the field.

Founded in 2014, Matrize set out to gauge the mood of the nation through rigorous political research and data-driven electoral intelligence. We are independent: what we publish is what the field returns, not what a client hoped to hear.

We do three things, and they reinforce each other: we measure public opinion through rigorous fieldwork, we report it for the newsrooms that put it before the country, and we advise the campaigns and institutions that have to act on it.

Our fieldwork is conducted in respondents' own languages, by people who know the ground they are working. Every wave is checked before it is published. We treat a number as a claim we will have to defend — because, when an election is counted, it is.

We are independent. Findings are not adjusted for the political colour of who commissioned them. Every figure that leaves our building is attributed to a named researcher and disclosed with its margin and field dates — without exception.

Director · Psephologist
Manoj Kumar Singh
Journalist across national TV & print · multiple election cycles
Available on request
Available on request
Available on request
Available on request
Available on request
Available on request
Available on request
Available on request
Available on request
2014
Year founded
50+
News outlets
Noida
Headquarters · Bhutani Cyber Park, Sector 62
6+
Major media partners on air
§ II · Live Telemetry

The numbers, at this hour.

A reading taken from the floor — voting intention, salience, sentiment, narrative velocity. Each panel is sourced from a separate instrument and disclosed with its margin. The reader is invited to interrogate every figure on this page.

Figure 1 · National · 543 Seats

Lok Sabha · 2024 · Result

ECI · Declared 4 June 2024
BJP
240
INC
99
SP
37
All others
167
Source · Election Commission of IndiaAlliance view · NDA 293 · INDIA 234 · Others 16Full record on the Results page Methodology ↗
Figure 2 · Desh Ki Awaaz · Jul 2022

Preferred PM · National

48%
Narendra Modi 48% · Rahul Gandhi 11% · India TV–Matrize, n=34,000
0%25%50%75%100%
Fig 3 · Desh Ki Awaaz · Jul 2022

CM Preference · UP

43%
Yogi Adityanath · 43% support
Figure 4 · The Exit-Poll Record

Recent Matrize calls, at a glance

2026 2025 2023 2022
01West Bengal '26 · BJP ahead, tight race146–161—
02Assam '26 · NDA hat-trick2/3 maj.—
03Tamil Nadu '26 · DMK retains125–132—
04Kerala '26 · UDF clear majorityNDA 3–5—
05Delhi '25 · close AAP–BJP contestBJP 48miss
06Karnataka '23 · Congress past majorityINC 135hit
07North-East '23 · BJP+ Tripura & Nagalandheldhit
08Uttar Pradesh '22 · BJP+ return (Republic TV)100% acc.hit
Figure 5 · Media archive · 2022–26

Coverage on record

180+
Online articles
134+
Print titles
50+
Broadcast partners
9
Languages
10+
§ III · Methodology

How the field arrives at a figure.

Every wave is built from six instruments, each disclosed in our published wave-notes. We do not run a single instrument and call it a poll. We triangulate, calibrate, and publish the margin a reader can use against us.

i
Stratified probability sampling
A sample designed to represent the electorate, not just the reachable — drawn down to booth-level frames, with native-language interviewers.
Available on request
ii
Native-language interview
Interviews conducted in the respondent's own language, with handheld validation and a geo-stamped record of every completed survey.
Available on request
iii
Calibration to known frames
Responses are weighted to known population frames — age, sex, locality and prior turnout — with a likely-voter screen.
Available on request
iv
Media & broadcast read
We track coverage across outlets and languages to read the narrative around a contest alongside the field numbers.
Available on request
v
Seat projection & uncertainty
A constituency-level model that reports a central projection with an interval — not a single confident number.
Available on request
vi
Back-test & error log
Every read is checked against known outcomes, and the calls we get wrong are documented — in our own words.
Available on request
Plate · 02

India Map

Loading detailed India map
§ IV · The Field

Wherever we work,
one ground truth.

Our field network lets us poll across the country — including Uttar Pradesh, Gujarat, Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, Karnataka, Telangana, Delhi, Uttarakhand, and the North-Eastern states. Wherever we work, the method is the same: interviews in the local language, checked before they are published.

Native-language fieldwork
Interviews conducted in the voter's own language
Representative sampling
Designed to reflect the electorate, not just the reachable
Exit & opinion polls
Across 17+ states & union territories since 2014
Media & broadcast
Poll-based programming and on-air analysis
§ V · The Practice

What we
actually do.

Our practices span research, campaigns, and media — held to one standard of rigour. Every brief that leaves the building is signed by a named researcher.

I
Opinion & Exit Polls
Statewide and seat-level reads of voting intention, conducted in the field and reported with their margin.
p. 01
→
II
Media Polling & Broadcast
Poll-based programming, results coverage and on-air analysis for newsrooms, delivered to broadcast deadlines.
p. 04
→
III
Campaign Strategy & Communications
Manifesto planning and design, print and social-media strategy — grounded in what the field is telling us.
p. 08
→
IV
Surveys, CATI & Field Studies
App-based surveys, telephone interviewing and on-the-ground field studies across states and languages.
p. 12
→
V
Impact Assessment & Research
Independent evaluation of welfare schemes and programmes, and custom social and market research.
p. 17
→
VI
Election Analysis & Psephology
Seat projection, results analysis, and the historical record behind every read.
p. 22
→
§ VI · Field Record

Calls we've stood behind.

See every result ↗
2022
On the record
Uttar Pradesh · Assembly

Opinion and exit polling for the contest, in partnership with Republic TV.

Available on request
Reported 100% accuracy · with Republic TV
2023
On the record
Karnataka · Assembly

Zee News-Matrize exit poll called the Karnataka contest — Congress past majority mark.

50+ articles
Most covered election in Matrize's media archive
2023
On the record
North-East · Assembly

Accurate calls across Tripura, Meghalaya and Nagaland with Zee News partnership.

20+ articles
Tripura · Meghalaya · Nagaland exit polls
§ VII · Manifesto

We do not predict
the news. We measure
what produces it.

Margin disclosure

Every figure published with its sampling margin, field dates and confidence interval. Without exception.

Method open

Our weighting, calibration and modelling notes are published with every wave. Replication on request.

Client agnostic

We publish what the field returns. Findings are not adjusted for the political colour of who commissioned them.