The continuous national wave. Tracking, not snapshotting.
Our flagship recurring instrument � a rolling national wave, refreshed on a state rotation. Outputs include national/state vote intention, prime-ministerial approval, a salience ladder, and a rolling sentiment index by issue. Available on request
POS is the foundation under everything else the firm publishes: pre-poll, exit, narrative risk, sentiment dial. Each wave is signed by the researcher on shift; refresh points are time-stamped.
A scientific feedback loop. Brief → field → measure → re-brief.
End-to-end campaign management for political parties and independents — strategy, creative, distribution, ground operations, war-room. Every intervention is paired with a pre/post wave so the campaign is reading itself in real time.
Wave cadence: T+0 baseline, then 14-day refreshes against an attribution model that decomposes recall and trust by surface (press, OOH, social, ground). Surrogates and surrogate-tier media are individually scored.
The hyper-local read. One constituency, measured to its margin.
A single-LS or single-AC constituency-deep instrument. Booth-clustered, native-language CAPI sampled by PPS, with a candidate-pair vote-share read at a disclosed margin. The instrument the firm uses for marginal-seat advisory. Available on request
Standard SWS deliverables include constituency-wide vote intention, candidate-vs-candidate matchup, prime-ministerial spillover, top-three local salience issues, and a swing-vote demographic table by sub-region.
Beyond the booth. Impact evaluation, demographic profiling, scheme audit.
The non-electoral arm of the practice. Welfare-scheme impact assessments, demographic profiling for state & central commissioners, urban-vs-rural gap studies, employment & livelihood mapping.
SER work serves ministries, autonomous bodies, multilateral agencies and select press & academic partners. Findings are released under attribution-free protocols when the commissioner requires; otherwise published with our standard signed-disclosure pack.
Every wave the firm publishes is collected with one of four instruments. The choice is not aesthetic — it is dictated by the question, the geography and the time-to-publication the commissioner needs.
The firm's primary instrument. Door-to-door and roadside-intercept CAPI on tablets, in respondents' own languages, GPS-locked to the polling area. The data spine under POS, SWS and exit operations.
For rapid 48-hour reads on national or urban-skewed questions — narrative-risk, breaking-news sentiment, urban consumer-of-news pulse. Smaller frames, faster turnaround, weighted to CAPI calibration.
A recurring CAPI panel re-interviewed on a rotation. Used for narrative-change measurement, party-switching analysis, and surrogate-effect attribution. Refreshed each wave to prevent attrition bias. Available on request
Qualitative work — 8-person FGDs and structured IDIs to surface the why behind a number. Used for message-testing, manifesto consultation, and surrogate-effect diagnostics. Always paired with a quantitative wave.
A selection from the last twelve months — anonymised by commissioner where confidentiality requires; published in full where the commissioner has consented to disclosure.
Available on request
Available on request
Available on request
Available on request
Available on request
Available on request
A Research Advisory reviews methodology revisions, sampling-frame changes, and the published error log. Available on request
The full methodology � sampling frame, weighting, calibration, monte-carlo, error log � is set out on the methodology page. Available on request
