The continuous national wave. Tracking, not snapshotting.
Our flagship instrument—commissioned as national or state waves. Outputs include national/state vote intention, prime-ministerial approval, a salience ladder, and a rolling sentiment index by issue.
POS is the foundation under everything else the firm publishes: pre-poll, exit, narrative risk, sentiment dial. Each wave is signed by the researcher on shift; refresh points are time-stamped.
A scientific feedback loop. Brief → field → measure → re-brief.
End-to-end campaign management for political parties and independents — strategy, creative, distribution, ground operations, war-room. Every intervention is paired with a pre/post wave so the campaign is reading itself in real time.
The engagement spans the components set out in our service charter: winning-strategy development, in-depth political surveys of the constituency, door-to-door surveys, opinion polls, social-media management, campaign-material design (leaflets, banners, hoardings, manifesto), influencer management, and CATI surveys. Each intervention is paired with a pre/post wave so the campaign reads itself in real time.
The hyper-local read. One constituency, measured to its margin.
A single-LS or single-AC constituency-deep instrument. Booth-clustered, native-language CAPI sampled by PPS, with a candidate-pair vote-share read at a disclosed margin. The instrument the firm uses for marginal-seat advisory.
Standard SWS deliverables include constituency-wide vote intention, candidate-vs-candidate matchup, prime-ministerial spillover, top-three local salience issues, and a swing-vote demographic table by sub-region.
Beyond the booth. Impact evaluation, demographic profiling, scheme audit.
The non-electoral arm of the practice. Welfare-scheme impact assessments, demographic profiling for state & central commissioners, urban-vs-rural gap studies, employment & livelihood mapping.
SER work serves ministries, autonomous bodies, multilateral agencies and select press & academic partners. Findings are released under attribution-free protocols when the commissioner requires; otherwise published with our standard signed-disclosure pack.
Every wave the firm publishes is collected with one of four instruments. The choice is not aesthetic — it is dictated by the question, the geography and the time-to-publication the commissioner needs.
The firm's primary instrument. Door-to-door and roadside-intercept CAPI on tablets, in respondents' own languages, GPS-locked to the polling area. The data spine under POS, SWS and exit operations.
For rapid 48-hour reads on national or urban-skewed questions — narrative-risk, breaking-news sentiment, urban consumer-of-news pulse. Smaller frames, faster turnaround, weighted to CAPI calibration.
A recurring CAPI panel re-interviewed on a rotation. Used for narrative-change measurement, party-switching analysis, and surrogate-effect attribution. Refreshed each wave to prevent attrition bias.
Qualitative work — 8-person FGDs and structured IDIs to surface the why behind a number. Used for message-testing, manifesto consultation, and surrogate-effect diagnostics. Always paired with a quantitative wave.
A selection from the last twelve months — anonymised by commissioner where confidentiality requires; published in full where the commissioner has consented to disclosure.
Available on request
Available on request
Available on request
Available on request
Available on request
Available on request
Methodology revisions, sampling-frame changes, and the calibration record are reviewed before they are adopted.
The full methodology—sampling frame, weighting, calibration—is set out on the methodology page; the calibration record is published with our results.
